Every business needs the services of a Personal Assistant (PA) to help in managing the time and daily affairs of the business. A personal assistant is in charge of scheduling meetings, informing the various correspondences and taking notes during meetings. Whenever something pops up, and the business owner needs to be contacted, the PA acts as the point of contact.
Aside the normal functions of a business PA; it is also expected of them to manage the business’ social media account. In the society today every business is expected to have an online presence to create a continuous awareness in the mind of its clients. Clients expect to get frequent updates from a business through their social media accounts so as to assure them the business is still running smoothly. PAs are next to the business owners so it will be easier for them to get information that needs to be placed on the different Social Media channels about the business. This means that there is a natural reason for people to ask PAs to administer a Social Media campaign.
PAs must know how to run Facebook, Twitter, LinkedIn, YouTube and Instagram for their company and their boss. This is not anything like running your own social media accounts as the nature of the reason for the campaign and the platforms are different, this means that running Social Media is a campaign on itself. This is a skill and you can actually raise your image and profile if you get good at Social Media. The majority of businesses that run these days are involved in at least one or more of these Social Media platforms. It is, therefore, critical that every PA can manage a Social Media business account in other to send out updates on important issues about the company.
Find out about Social Media training for a PA in this Independent article on professional course for career enhancing skills.